Thursday, December 05, 2013

It's not you, it's ski

Poles down, goggles off people – time has been called on the greatest battle to ever have raged across the slopes. That’s right folks, it’s official, skiing is better than snowboarding. You can Ollie and Nollie all you want, I don’t want to hear another Beef Carpaccio or Kangaroo Flip about it, it’s over…sort of. Pardon my creative licence, but according to the big wigs at Florida State University, a recent study in South Korea has shown that skiers rate their own level of enjoyment in their sport five times higher than those who snowboard or do both sports. Having recently produced the Mark Warner 2013/14 ski season campaign, that’s left us here at Indigo HQ, feeling mighty smug and pretty pleased with ourselves. To the slopes!

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