Monday, January 12, 2015

Email Agony & Ecstasy

Spare a thought for the email marketer – there are plenty of reasons why campaigns don’t always go as smoothly as planned.

‘If only the sales team had confirmed the prices sooner’...‘sorry, the marketing meeting ran over, so I didn’t have time to check a test’...‘it’s the intern who writes the copy’...‘the email programme’s a bit limited in the summer as we’re away running outdoor events’...‘we’re just waiting for a photo of the new manager’...

We have heard them all before. It’s good to have a handle on the pitfalls and be able to turn them to our clients’ advantage and keep their email programmes right on track.

To email marketers everywhere, here’s to a smooth and prosperous 2015!