Thursday, June 11, 2009

Message in a Bottle

It’s always refreshing to squeeze the last drop from any campaign, reaching the target audience wherever they are hiding. So, we are pleased to announce that Indigo has developed a new technique to find the older traveller residing in the West Country - recycle newspaper advertising at the local village fete!

Much to Annick’s surprise, up popped a half page Discovery Cruise Sale ad on the bottle table in the depths of Dorset. At 15p our intrepid reporter just had to see if the wrapping concealed a bottle of wine, or water. And the answer...well, on a cruise what would you expect to see plenty of?

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